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Your email signature, although often neglected, can be a powerful sales tool. Here are some tips on how to create a good email signature.

Include as many contact details as possible

Make it as easy as possible for people to get in touch. Include your mobile, landline, fax (if appropriate), email and web address. Don’t stop there; if you have any of the following include them too: blog, portfolio, Twitter, Facebook, LinkedIn.

Include a call to action

Most importantly include a good ‘call to action’ in your signature. This is something that encourages the recipient of your email to get in touch with you. For example:

Do you need a <product name goes here>? Email <email address> us now or call <phone number> and speak to our friendly team.

Avoid using images

This is a matter of preference but I think using images in your email signature is a bad idea. There are two ways to include it. You can either link to the image from a web address or get your email program to include it as an attachment. Both ways have drawbacks. If you link to it the recipient will most likely block it by default, making your email look strange. If you attach it, it means every single email you send has an attachment. I don’t think this is a good idea. As well as increasing the size of all your mails it can mean other attachments are missed or overlooked.

Promote special offers

If you have any special offers or promotions include them in your email signature using an eye-catching colour. For example:

Place any order before April 15 and receive 10% off.

Don’t promote the boring bits

Okay, so you may have to have that wordy disclaimer on your email. Don’t promote this bit. Append it to the end of your email and put it in small pale text.

Don’t overdo it

There’s a lot you can do based on the previous points but above all don’t overdo it. Try not to include too many links; overdoing the links can make it look confusing and may even increase the chance of your email being marked as spam. Don’t make it too busy; create a clean and laconic sales pitch.

For help with your email and website call me on 07834 483 078 or get a free quote online.

Tim Bennett is a Leeds-based web designer from Yorkshire. He has a First Class Honours degree in Computing from Leeds Metropolitan University and currently runs his own one-man web design company, Texelate.