There are lots of options when it comes to having your website built. You can use open-source software which is free (although you would need to pay someone to configure and style it). You can use an off-the-shelf product which will cost you but would be considerably cheaper than commissioning yourself. Finally, you can go down the bespoke route and pay to have your website built from scratch—also known as a bespoke website. Although this may cost more initially, I propose in many cases it is better for your business.
So, what are the benefits of a bespoke website?
With a bespoke website, your site can grow with your business. As your needs and objectives change you can tweak and tailor your site, allowing it to perfectly serve your business’s needs. With open-source and off-the-shelf products, if it doesn’t do what you need it to do, you will have to wait for the developers to add it in.
“Open-source” means that the nuts and bolts of the website and how it works are available for all to see. This has meant some popular open-source products have become the victim of hackers. Once a vulnerability is exposed it leaves thousands of websites wide open. Bespoke websites are not immune from hackers and other security issues but when no one but your developer knows exactly how it works, it makes it a lot harder to get in to.
Sometimes it can be obvious to the website visitor that you have used a third party product. While there is nothing wrong with that per se, is that the kind of message you want to give to potential customers/clients?
If you have a content management system (CMS) on your site to publish news, events, products, etc then you want it to be as simple as possible. Because open-source and off-the-shelf products try to be all these to all people they tend to be overly complicated. Conversely, a bespoke CMS is only as simple as it needs to be.
If you want a bespoke website that is scalable, secure, credible and simple, call me now on 07843 483 078 or get a free quote online.
For more information on using an open-source CMS please see: Should you use an open-source CMS to power your website?