
Lots of large purchases require a deposit; a car and jewellery to name a couple. The deposit is paid for two reasons. First it secures the item preventing anyone else from buying it—and second it shows you are committed to paying the outstanding amount.
A deposit on a website is no different: the web designer can put aside the right amount of time for the project, maybe even turning down or putting back other offers of work. It also shows the designer you are think they are the right person for the job.
Once paid, If you then decide to cancel the web project you would of course lose your deposit. On the other side of the coin, however, at this point the web designer can’t decide they no longer want to do the project and keep your deposit.
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