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Tim's Blog

June 1st, 2010

People often underestimate how big a part search engines can play in a website. Despite my best efforts, I often find clients wait until the site is launched and then start asking me about getting traffic from search engines. Other are surprised to find out that some people spend far more on search engine optimisation (SEO) than the design and build of the site itself. It’s a confusing subject to the newcomer so in the post I am to describe how to effectively use search engines to promote your website.

Do you need to rely on search engines?

First of all, search engine traffic is not for everyone. If you work in a highly competitive industry (mortgages or insurance for example) you’d be up against so many other websites you’d be better off exploring other marketing channels. You may also want a website that serves as a reference point and relies on getting traffic from people who are already aware of your business. If you fall into either of these categories you may not need search engines.

Forethought not afterthought

Contrary to popular a site should be built to be search engine friendly at its foundations; it’s not something you ‘plug’ in afterwards. The site’s contents and its structure are often dictated by the keywords you wish to be found under. So let your web designer know as soon as possible about any keywords before they start to design/build the site, not after.

Be careful of content management systems

Content management systems allow those without web design knowledge to update areas of the website yourself. A good content management system will only allow clients to update transient content such as news and events. Letting a client update pages that are meant to be optimised for search engines is never a good idea.

Be patient

Getting results from the search engines is a long term process; your site won’t start appearing on Google immediately. Once your new sites goes up leave all optimised pages as they are for at least three months and monitor their progress. One of the great search engines myths is that Google et al like frequently changing content. A page that changes all the time can make the search engines index the page more regularly but if you keep changing the keywords it will have a negative effect, not a positive one.

Be prepared to spend money to make money

Sometimes to get a really good result you need to spend money to make money. Some SEO campaigns may require you spend thousands per month. This makes people nervous but this is an exercise based on return on investment, not price. If you get a good return the price becomes irrelevant. A £100 per month project that make £50 is more expensive than a £5,000 per month project that makes £50,000.

I always ask clients what their expectations are as to search engines from the outset of the project. My ethos is usually to build the site to be search engine friendly as a matter of good practice (at no extra cost). I then recommend they leave the site for around three months to see how the site hatches out. It’s not uncommon for my clients’ sites to perform well without them spending a penny on search engine traffic. Of course, this approach doesn’t work for highly competitive keywords. Such projects require an ongoing link building campaign; in these cases I collaborate with a Leeds-based search engine company.

If you’d like to use the search engines to promote your website call me now on 07843 483 078 or get a free quote online.

May 4th, 2010

Sometimes it pays to be pessimistic as it means you’re better prepared when things go wrong. One of the primary ways you can prepare for a website disaster is to back it up regularly. You may have wondered who should back your website up and how often. In this blog I aim to briefly answer the question: should I backup my own website?

Why back a website up?

As mentioned in the outset a website should be backed up for when something goes wrong. What can go wrong? One of the most common ways is because of server hardware failure, usually the hard disk. The malfunction causes the server to go down until it is repaired via human intervention; how long this takes depends on the severity of the failure.

One of the other reasons is a software problem. Specifically this means a problem with one of the programs that run on the server—or the website itself. These are usually the result of a virus, a computer hacker or an inherent bug in the operating system or software on your own website. It is common for a single server to run lots of websites together; sometimes a problem with one of these adversely affects all other websites.

Thirdly, there may be an environmental issue where the server is being held such as a fire or flood. These are by far the most destructive and the time–consuming to fix but they hardly ever happen…ever.

It may sound like you should be really worried about your site’s safety as there’s plenty that can go wrong. Thankfully, all the above problems are quite rare. Normally hardware issues can be repaired quickly and easily by a technician. Software issues are even less likely to happen—especially if you use a good hosting company as they’ll have strong security and will keep their anti–virus software up–to–date.

So, let’s say something has gone wrong. What happens next?

How do backups work?

Once the underlying problem is fixed the technician will decide whether or not your site needs to be restored from a backup. Problems such as hard disk failure and sites getting hacked can result in data loss and therefore the site needs to be restored. Every time your site is backed up a copy of all its code and files is created and stored on a separate device (CD, DVD, memory stick, tape or another server or computer) and hopefully a good distance away from the server. The site would ordinarily be backed up from the most recent backup. The important point here is the more recent the backup, the less data you lose. If your hosting company backs up every hour, you’ll never lose more than sixty minutes of data. If it’s every month, you could lose up to thirty days of data.

How often will my hosting company be backing up my site?

It depends on their backup policy. As a rule–of–thumb you’d never want to use a company that backed up less frequently than every day. If you have a site where the content changes regularly (i.e. daily) you’d probably want them to backup even more often than that (see How often?). To find out, contact your hosting company or web designer.

Whose responsibility is it?

So it’s evident that how often backups are taken is the critical factor when determining the amount of data you lose when a crisis occurs. So if you’re running an eCommerce shop and you lose thirty days of orders, whose fault is it? You might instantly want to blame the hosting company but they will probably have a ‘Loss of liability’ clause in their terms that states while they do their best they cannot guarantee no data loss. Unless you have a contract with your web designer it’s not their responsibility either. While it may seem like their territory, blaming a web designer for a hosting problem is like blaming your mechanic because you got stuck in a traffic jam. It sounds like everyone is passing the buck but in reality you’d almost never get to this stage as a good hosting company is well prepared for disaster striking. However, because we know the value of pessimism—and the dangers of putting all our eggs in one basket—it’s a good idea to periodically back the website up yourself. Or, get your web designer to do it.

How do I backup a website?

In most cases if you’re technically–minded, backing a website up is quite easy. All you need are the access codes to the website and a FTP client to download the files. Anyone vaguely computer–savvy can be shown how to backup a website. You’ll also have that feeling of control knowing that should the hosting company get destroyed by a meteor and your web designer get abducted by aliens (okay, maybe that’s being too pessimistic) you’ll still have a backup of your site.

If that sounds like too much jargon to you, you can get your web designer to do it. Of course, this may cost you. Backing up a site is usually quite a quick job so the cost shouldn’t be too much.

How often?

How often should you back the site up? It depends on how often the content changes. If you have a ‘static’ site (one that’s just text and images) then once a week or month is usually enough. If you have content that changes quite often such as a blog or online shop you’d want the backup to reflect how often you make new posts or add new stock. It could be weekly, hourly or every ten minutes.

By default my contracts typically leave the hosting company to backup the site. As a gesture of goodwill though I generally backup sites once per month gratis. Prices for more regular backups are available on request (I usually warn clients if I think they’ll need this).

I’ll end on a positive note though and say that I look after about sixty websites at the moment and have never had any major downtime on any of them. I’m pleased to say what little downtime has been suffered has been for a simple server problem that the hosting company fixed without me ever needing to use one of my own backups. Over the years I’ve whittled down the amount of hosting companies I use to a select few and they’re all first class.

I hope that gives you some insight on the subject of backing websites up. For more information call me on 07843 483 078 or get a free quote online.

April 23rd, 2010

I was doing my monthly SEO review and had to take a screenshot of this as I am sure it won’t last. I’m currently number one in Google UK for all my search terms! I’m pretty sure that’s a first. Click the image below:

Ironic that I’m too busy at the moment to handle all the leads…why couldn’t this happen when I was quiet?

 
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